Luke Bryan Farm Tour to Help Feed Rural Families in California

Luke Bryan’s 2026 Farm Tour is getting an added dose of community impact.

Bayer has partnered with the country superstar to donate 1 million meals through Feeding America as part of a new campaign aimed at expanding access to food and nutrition in rural communities. The initiative launches May 14–16 in California, with food drives tied to Bryan’s Farm Tour stops in Clovis and Elk Grove.

The campaign begins Thursday, May 14, with a community food drive at the Walmart parking lot at 1185 Herndon Ave. in Clovis, California, from 3–6 p.m. Fans can bring canned goods and non-perishable food items to support the Central California Food Bank, with event highlights including live music from Rocco Gorelik, free food from Gastro Grill, photo opportunities, Bayer’s Science Delivers mobile experience and a preview of a limited-edition One A Day x Luke Bryan multivitamin launching exclusively at Walmart in July.

Food collection will continue at Bryan’s Farm Tour stop in Clovis on May 15, followed by another drive at Mahon Ranch in Elk Grove on May 16, benefiting Sacramento Food Bank & Family Services.

Bryan said the campaign reflects the heart of Farm Tour, which brings live country music directly to farming communities.

“Farm Tour has always been about showing up for the communities and farmers that feed this country,” Bryan said. “Being on working farms, alongside farmers and their families, reminds you what really matters.”

Bayer’s latest pledge builds on a long-running partnership with Bryan and Feeding America. Since 2015, the effort has helped provide more than 11 million meals to Feeding America member food banks. In 2025 alone, the campaign collected more than 16,000 pounds of food, equal to about 13,300 meals, while also contributing $5,000 to each partner food bank.

The 2026 campaign will also include the FFA “Spirit of 1776” CAN DO Challenge, where California FFA chapters will build structures from canned goods that will later be donated to local food banks. Prizes include a $5,000 grant and Farm Tour-related experiences.

Fans attending the California events can participate by bringing canned goods or non-perishable food items to designated drop-off points. Participants may also be eligible to win prizes, including VIP upgrades to Farm Tour shows.

Tickets and Farm Tour details are available through LukeBryan.com.